"Getting information off the Internet is like taking a drink from a fire hydrant."

– Mitchell Kapor

It is quite undeniable how much the world has changed in the past few years. Technology has indeed progressed at an unprecedented rate and the proof that points to such a claim lie at the palm of the hands of most people. Since the invention of the computer and the internet, the way people do transactions has drastically changed. Compare the game fifty years ago with the one that the present generation has. Nowadays, modern smartphones and mobile devices about the size of a hand hold more information than the most complicated and advanced computers of the 1970s. Such is an example of the exponential change in technology. As the author, Arthur C. Clarke said in his book Profiles of the Future: An Inquiry Into the Limits of the Possible, "Any sufficiently advanced technology is indistinguishable from magic."

In these present times, the majority of working individuals, particularly those living in the highly urbanised regions of their country, use smartphones / mobile devices and other modern gadgets on a daily basis. Video-game consoles are getting outdated today with the cell phone devices as they become very efficient to process high-quality graphics and animations. Even children who are yet to enter school age already know how to handle such mobile devices as iPhone, iPad, Android or Windows Phones and Tablets.

These days it is quite common to hear the word mobile app all the time. You could hear it in television adverts and newspapers showing different innovations that telecommunication companies have invented. It is an application (hence, the name), and it is a particular type of software program that is deemed attractive due to the number of web browsers that use it. It is commonly used as software for smartphones and other mobile devices such as Android, BlackBerry, iPhone, and iPad.

The world has entered the Age of Information. From video games with the best X-BOX 360 games to mobile gadgets with the latest software - mobile apps, everything that you could need when it comes to searching for information could be found in the palm of your hands. Smartphones nowadays are important in the lives of most people, so much so that without it, they could not function properly. As a matter of fact, these devices are changing the way people do transactions nowadays. An increasing number of businesses are using this technology to reap more profits and attract more customers. According to recent statistics, about a quarter of all web traffic is due to the use of mobile phones or smartphones. With this in mind, it is a good idea to use this technology for your own business.

Although the employment of this kind of software might be relatively young, its benefits should not be underestimated. You could compare the game of those enterprises that use mobile apps against those that do not, and you will see how well they fare in the market. With the use of mobile applications for iPhone, Android, iPad or Windows, your customers could practically view information about your enterprise and order products at the convenience of their homes. If you are not familiar with how the whole system works, it might be best to hire professional mobile app developers to help you out. These people see to it that your software is functional and best suited to the needs and preferences of your customers.

Aside from advertising and reaching out to your potential clients, a mobile app is also effective in improving work efficiency. Businesses that use this technology have realised its benefits when it comes to workflow, tracking, and attendance checking of their employees. It is also a good way of making an inventory of your supplies.

Indeed, it is undeniable how valuable mobile apps are for businesses. If you are planning to start or improve your small enterprise, this is one effective way of doing so.

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