Many small companies are looking for custom software development services that open up new sales channels (iPhone on the App Store and Android for Google Play, or Windows Phone apps), due to the latest headlines pointing to mobile users' increased interest in smartphone applications over a standard Web browser apps and programs. Even so, not everyone is entirely clear on how a mobile app could serve to boost operations.
How does a mobile app development company help your business?
With that in mind, we are going to look at a few key ways in which mobile apps can help your small-but-growing company achieve the following:
- Business promotion
- Revenue generation
- Increased engagement
- Better visibility
Each of the above is highly sought-after benefits among businesses of any size. To that end, we're going to look at each in greater detail below:
Promoting your business using Mobile Phone Applications
At its baseline, an app is little more than a promotional tool–albeit an incredibly powerful one. By downloading a smartphone / mobile app onto their mobile device, potential customers are indicating (in so many words) that they would like to hear from you more often; this gives you license to issue promotional campaigns and other marketing strategies that will hopefully bring them back to your point of the sale earlier.
Generating extra revenue with an app development company
Not all mobile and smartphone applications lend themselves nicely to the generation of additional revenue, but that doesn't mean it's not worth looking into with your software development firm. There are several ways to turn your mobile app into a revenue-generator–not least by using it to sell your company's product or service. Even if that is not viable (due to the nature of your product), you could still monetise the program with in-app ads. In that case, driving users to your smartphone app generates a high profile that other companies would like to get.
Mobile / Smartphone App development increases engagement
'Engagement' is nothing short of a buzzword these days, but for good reason. Many analysts are touting the importance of engaging with your customers, as doing so can serve to energise your base of loyal supporters. Chartering custom software development (such as a smartphone or Web-based apps) is only one of many ways to accomplish this. It's also important to engage with customers via social media, which requires more than posting and status updates. Consider implementing the following:
- Looking for ways that you can serve the online community by answering industry-related questions
- Reaching out to other gurus for friendly discussion in a public domain
- Raising discussion-inspiring issues of other social media users
Boosting Visibility with Smartphone (smart-phone) Apps development
A well-crafted mobile phone application is an excellent way to increase your company's visibility. It's an entirely different channel to the usual online avenues. And as mentioned above, once a person downloads your mobile phone app, it is going to be on their smartphone device until they actively uninstall it. That gives you ample opportunity to get their attention, remind them of upcoming promotions and stay within their line of sight.
Of course, this is only going to work out in your company's favour if you have commissioned a qualified software or smartphone app development company to lay the groundwork for you. Companies you can communicate with - including the app developers themselves - are always favoured over other houses that outsource the web or/and mobile app development. Often, outsourced software and mobile app development "solutions" cause more problems than they solve.
For more information or to start your mobile app design and development, talk to our Melbourne and Sydney based software and mobile application designers and web development specialists. We're a mobile app development company that gets the little things right and provides excellent customer service.