Learn how to start early to market your mobile app and how to incorporate your plan throughout the various stages of development.

If you are developing the web or mobile application, the statistics you read can deliver good news and bad news. The good news is that the mobile market is expanding at an exponential rate. The bad news is that there are already hundreds of thousands of apps available for download.

Can you break into the web or mobile app market?

You can, but it does require more than just uploading your web or mobile app and waiting for customers. Just like any other new business or product line, you will need to dedicate time for marketing your mobile app.

Start at the planning phase of the web and mobile app development.

Marketing is not something that you start when the development is done. You will need to incorporate your marketing plan from the beginning of the process.

1. Do a competitive analysis. If you spend time on Google Play and in the App Store, you can learn what is working and what is not functioning for other apps in your niche; this can help you add features that you will want to emphasise when marketing your mobile app.

2. Think about branding. What colours and fonts do you want to use? What will your icon look like? Are there other considerations that will affect your design, such as a consistent screen layout that you want to use across several apps?

3. Plan your ASO (App Store Optimisation) and SEO (Search Engine Optimisation). You will want to use the right keywords in the description and title of your app so that it can be found easily.

4. Choose categories wisely. If your app could fit well into two different categories, consider listing in the one that provides less competition.

Initiate a Near-Launch Campaign for Web or Mobile Application.

Start marketing your mobile app early so that you have a group of customers who are waiting to download your app on the first day.

1. Create a landing page that counts down the number of days until your app launches. Give enough information to get people excited about what is coming; this can include screenshots, videos, or share slide presentations.

2. Promote your landing page by connecting with your target customers on social media. You can offer tutorial videos on YouTube, Tweet about the problems you will solve, or show images of your app on Pinterest. Create a Facebook page and start accumulating a fan base that will receive "first news" on the day your app launches. If your app is for the business market, connect with relevant groups on LinkedIn.

3. Finally, write and distribute a press release about your mobile app. Your press release can also point people to your landing page, which should include links to your social media platforms.

Launch and Advertise mobile app

Once your mobile application launches, you should consider paid advertising. There are several choices available:

  • Facebook offers targeted advertising based on customer interests.
  • Some websites that sell apps offer paid advertising spots on their home page.
  • Google Adwords can help you target people who are searching for what you provide.
  • Mobile ad networks can help you with other advertising options.

These suggestions can help you get started with marketing ideas; however, the right plan to market your mobile app should be customised to fit your unique business.

At IPS, we tailor the mobile app development process specifically to suit your mobile app project.

Contact us for a FREE QUOTE on 1300 343 563 or just use the contact form to book a free consultation at our Sydney or Melbourne offices.