Do you know that around 40% of the world's population are web and mobile applications users? Yes, that's a whopping 2,925,249,355 – more or less!
As a business owner, imagine the number of potential customers you'd lose if you don't take advantage of online marketing; this is why more and more companies worldwide are turning to the internet for many reasons. Do the same as well, if you want to keep up with the competition.
Just what's waiting for you online?
For one, you can find a business communication tool that lets you conduct meetings with clients or colleagues any time of the day and anywhere in the world. You can lessen trips and, in turn, reduce travel costs and downtime. Now, this is what you use to collaborate with people within your company and third-party specialists.
When it comes to communicating with your customers around the clock and globe, the two main principles are a responsive website and mobile application. Well, the former is a given if you want to offer information about your products or services online. As for the latter, you've probably never thought of it until today. The capabilities of apps depend on their functions. How about a mobile application design that allows consumers to send you short audio or video messages from their computer or smartphone? Or, a marketing and communication tool for creating brand awareness, maybe?
Mobile applications enable you to sell to more people – whether locally or globally; this is a significant advantage, given the fierce competition these days. With plenty of other businesses in your industry building a good name already, you need to gain a competitive edge, and this is what you get when working with a mobile applications developer.
Here at IPS Studio, our professional coders will design your web or mobile application and put it through a stringent testing process to ensure that the development goes according to your specifications. Other than applications development, our areas of expertise include tech solutions and website development, among others.
Planning to stick to traditional print adverts and local marketing tools?
You have to know that many businesses are becoming more aware of the need to market their products and services on a global scale. With other companies taking their promotional campaigns online, you'll end up at the bottom rung without web solutions, such as mobile application and audio-video conferencing.
With that said, work with companies that specialise in such services and products. And don't just pick any provider you come across. Choose those with a range of offers, so you won't have to find different firms for a particular solution. If you're looking for a professional Melbourne-based software developer with extensive mobile application development experience, for one, IPS Studio has a team and years of experience. If you need tech solutions, our team at IPS Studio provides websites and applications development, and design services.
No matter the company you approach, you're giving customers and other parties a way of getting in touch at any time and place. In turn, this will help boost brand image and reputation.
If your company already has a website, then you know how important it is – especially in the modern age when more and more people connected to the Internet. Ensuring that your website is compatible with mobile devices and has customised mobile phone applications allows a broad reach, and then you can be on top of your game.