Return on Investment

ROI (return on investment) is a key performance indicator (KPI) that is frequently used by organizations to measure the profitability of an investment. It's particularly valuable for tracking progress over time and removing the element of guessing from future business decisions. 

Today, the cost of settling for a mediocre or below-average website in comparison to your competitors might be enormous. The likelihood of a prospect conducting business with your company is heavily influenced by their encounters with your website or application, according to research. Regardless of your company's size, you must be strategic about the redesign process to avoid wasting time and money, and, more significantly, to guarantee that you get the most out of your website or application overhaul.

Analyze what is working and what is not

You may already be aware of some of the problems with your current site, but don't make any assumptions; in a web redesign project, people's opinions are plenty. Never base your redesign decisions on what you or someone in your company thinks or assumes needs to be changed, what is trending, or anything else – instead, let the data lead you. 

You should also conduct surveys, quizzes, or polls among your current user base to learn about usability and user metric issues directly from them. Pick up the phone and call them. Do whatever you can to communicate directly to your current audience and learn about the problems they're having with your website.

Establish your business goals

The website or app's design and usability should support your business goals. The essential message here is that a website redesign isn't about making it look nicer or trendier, but rather about improving its functionality in order to better serve your business goals. Knowing your objectives ahead of time will help the entire redesign team focus on the areas that will have the greatest impact on your organization. Finally, you must establish early on that your customers, not you, will determine the success or failure of your redesign.

Know your audience

Determine who your ideal customer is. According to Pareto's principle, 20% of your clients account for 80% of your revenue. Define your greatest customers (20%), but go beyond basic information like age, gender, and geography; you must get to know them on a personal level. You must discover your best customer's deepest aspirations and concerns, as well as their hopes and wishes. Investigate how your audience thinks, feels, and behaves beyond the obvious. As your products or services change, so should your messaging to meet the needs of your customers.

Study your competition

Keep your clients near, but your competitors even closer, or something along those lines. But honestly, jot down the names of your top five competitors and then go over their websites in detail. Make a list of everything they're doing well. Are there any areas where you think you can outperform them? You don't have to be the best; all you have to do is outperform your competition! I also urge that you broaden your search to include verticals and companies that are not your direct competitors but can provide inspiration for new business ideas and help you outsmart your competitors.


You can benefit from ROI calculations in a variety of ways. Understanding the impact of your investment on your company. It's a no-brainer that something needs to change if you discover you're spending money on an expense. Many different types of ROI can assist you in making key business decisions and increasing the overall productivity of your operations. Got the clear picture but yet a bit hesitant where to dig in from? Don’t worry! We at IPS are here to assist you. Reach us for expert knowledge, guidance and practical application on developing the best web solution for your brand. 


Increase Everything

The most significant possibility is to increase the income if a brand wants to witness a change in its ROI. Having an action plan to potentially develop the growth in a short amount of time and putting that action into practice is a must. While there are several ways to achieve this, seeking out for increment of income in areas with quick profit within the brand's industry.

Take Advantage Of Metris

A thorough understanding of analytics of a brand's business is an intense advantage, this will not only enable to understand the process of the business but will also provide demographic aka potential consumers.

It will allow access to information that aids in shaping the business and website's growth and forecast to the future, as more a brand practices this with engagement the more feedback the brand gets.

Raise Prices (Fairly)

Generally, high-priced products are categorised under high-quality products if not luxury. But in order to achieve that a brand should provide products or services that are of high-quality, to begin with. If a brand is to raise the price the real question comes down to how the consumers of the brand will feel about it, would they think “it’s worth it” or find alternatives? 

A brand should never be a rip-off instead a brand should find a win-win situation where there is no short selling the brand by being too unfair. This is a fundamental element in creating a loyal consumer base, therefore better ROI. 

Find What Works For Your Brand

It’s vital to have a thorough understanding of what are the processes that are required for a brand and its website to be efficient through experiments and analysing. Regardless of what platform or media a brand wants to utilize, from emails, social media to other marketing tools and understand which platforms work and connect with consumers.

Use Visuals

Distinguishing a brand is essential to launch smooth and efficient marketing strategies. Standing up in a crowd and being able to attract consumers are not easy tasks. But this can be decoded by the correct use of visuals, whether those are videos, images, graphics or animation. Visuals can aid in better communication and as a method to showcase the quality and the use of a product or service.

References and outbound links