Going mobile has been the trend since the inception of sleek, functional and Internet-capable cellular phones — smartphones and mobile apps that have been introduced by Apple for iPhone, iPad, or Google for Android devices. For the past ten years, both huge corporations and booming small-to-medium enterprises have been embracing the fruits of mobile technology and the Information Superhighway. Broadband internet plans are not only utilised by PC and laptop-dependent business folks but also those who own a glistening smartphone / mobile device.

What’s not to love about that tiny mobile gadget, anyway?

Aside from the general communication, it allows us to surf the internet. It immediately opens us to a plethora of cyberspace-related opportunities. With just a tap of a finger, we can browse information, post relevant updates on social networking sites, send emails, post notes and share multimedia. Well, the mentioned in the previous sentence does not even summarise all the capabilities of a smartphone.

When it comes to businesses, this personal mobile phone has forever changed the way people do marketing. Why is that so?

• Smartphones have smaller screens: although a hybrid of a computer and a cellphone, a smartphone also has its list of inadequacies. The most popular one is, of course, its limited screen size. Technology will undoubtedly improve as time goes by, but businesses need to be flexible. Since one in every five individuals around the globe owns a smartphone, marketers have to consider the optimisation of websites for better navigability and readability for mobile customers.
• There’s the popularity of mobile apps. Mobile applications range from highly sensationalised games to well-crafted productivity apps. There’s even a smartphone app used as a barcode scanner. Many companies are considering having a mobile application designed for business purposes as well, depending on the type of industry they are in and what they offer to the consumers.
• Engage in social media in a jiffy. For businesses, the existence of smartphones has paved the way for convenient social media marketing. With just a simple status update on the business’ fan page, patrons and potential customers can get hold of relevant information about your moneymaking empire.

Let’s just say smartphones and the internet keep people closer together no matter what the time zone is. It sure is an excellent time for gadget-savvy entrepreneurs because of this brilliant handheld technology.

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